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Ready to Get Practical with AI + Automation?
If you’re ready to save time, simplify your systems and actually apply what you’ve just learned, Starter Lab is the next step.
You’ll get instant access to the tools, templates and walkthroughs I use to help online business owners streamline operations and create more consistent income.
💡 Just £30/month (instead of £45). Cancel any time.
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Does This Sound Familiar?
You start each day already behind. You’re buried in tasks you know could be automated, but you’re stuck doing them manually.
Your follow-up is patchy at best. Leads slip through the cracks because you’re juggling too much and your systems aren’t set up to catch them.
You’ve tried piecing things together from free tutorials or past courses. But it’s left you with a tangled mess of tools that don’t talk to each other.
You know AI and automation could save you hours. But every time you look into it, it feels overwhelming, confusing, and too technical.
Others in your space seem to be growing faster with less effort. Meanwhile, you’re hustling just to keep up.
You’re not alone. Most service-based business owners face these exact challenges. But with the right tools and systems, it doesn’t have to stay this way.
Here’s Everything You Need to Work Smarter, Not Harder
Starter Lab gives you instant access to four focused Labs filled with step-by-step training, templates, and AI-powered tools. Whether you’re building systems from scratch or streamlining what you already have, you’ll find practical resources to help you make money, save money, and save time without the fluff or the overwhelm.
The Automations Lab
Done-for-you workflows you can plug straight into your business
Save hours each week with pre-built Make automation scenarios designed for service-based businesses. Each one is ready to import, customise, and run with no coding and no guesswork. From lead capture to client onboarding to content repurposing, every automation includes a short walkthrough video so you know exactly how to make it work for you.
What’s included:
Pre-built Make and Zapier automations you can import in one click
Easy-use guides that show you what to change and how
Bite-size explainer videos for each automation
Use cases across lead gen, follow-up, onboarding, content repurposing, and more
n8n automations coming soon
Example: Repurpose one blog post into five content formats using AI in Make. Do it in minutes instead of hours.
The Tech Lab
Master the tools that power your systems and automations
The Tech Lab gives you practical, bitesize tutorials on the platforms you actually use to run your business. Whether you’re setting things up from scratch or fixing something that’s not working, you’ll find clear, step-by-step walkthroughs to help you get unstuck and moving faster.
What’s included:
Quick-start tutorials for tools like: Opus Clip, Scribe, ManyChat, Mailerlite, Zapier, Make and more
Tool-specific tips and setup guidance
Platform walkthroughs built with service-based business owners in mind
No fluff, no tech jargon — just what you need to get it working
The Systems Lab
Build strong back-end systems that keep your business running smoothly
The Systems Lab helps you design and implement the six core systems every service-based business needs to scale without chaos. You’ll start with the Lead Generation Systems Playbook, with more Playbooks released over time.
Each one is self-paced and broken down into clear stages, with practical strategy, automation tips, AI prompts, and tech tutorials to help you bring it to life.
What’s included:
Step-by-step Systems Playbooks with strategy, templates, and walkthroughs
Lead Generation system available now
Sales, Onboarding, Fulfilment, Missed Payments, and Offboarding systems coming soon
Linked tech trainings for tools mentioned in each Playbook
Clear structure to help you build or improve one system at a time
No more guessing what to build or how it all fits together. You’ll get the why, the how, and the tools to make it happen.
The Resource Lab
Your go-to hub for AI tools, templates, and quick wins
The Resources Lab is where you’ll find practical guides, curated tools, and helpful downloads to support your systems, automation, and AI workflows. Whether you’re brand new to AI or already experimenting, this Lab gives you easy wins and time-saving shortcuts.
What’s included:
Prompt engineering guides to get more out of tools like ChatGPT
Tried and tested AI tools recommended for small business workflows
AI Assistant Playbook with use cases for scaling with no-code
Side-by-side comparisons of ChatGPT, Claude, and Gemini
Glossaries, cheat sheets, and explainer guides to build your confidence
More resources added regularly to keep things fresh and useful
Think of this Lab as your digital shortcut folder — the things you’d normally have to Google, test, or figure out the hard way are already done for you.
From Someone Who Gets It
Simple Pricing. Serious Value
Join Starter Lab today and get instant access to every Lab, tool, and template.
No fluff, no overwhelm. Just what you need to systemise, automate, and grow at your own pace.
MONTHLY
Best for flexibility
£30/month
What’s included:
Automations Lab
Tech Lab
Systems Lab
Resources Lab
Dedicated Facebook Community
Live Training and Q&A Sessions
Is This Right For You?
Starter Lab is perfect for you if:
You run a service-based business and wear all the hats
You’re ready to build smarter systems but don’t know where to start
You prefer doing things yourself but want clear guidance and tools
You’re interested in AI and automation but feel overwhelmed by the options
You want to save time and money without hiring a team
It’s probably not for you if:
You’re looking for 1:1 support or a coaching community
You already have a full team managing your systems and automations
You prefer learning through long courses or live training programs
Frequently Asked Questions
Do I need to be techy to use Starter Lab?
Is this a course or a membership?
Neither. Starter Lab is a digital subscription. There’s no community, no live coaching, and no fixed timeline. You get instant access to four Labs with all the tools, templates, and tutorials to work through at your own pace.
What if I don’t use all the tools mentioned?
Can I cancel my subscription anytime?
Yes. If you choose the monthly or annual plan, you can cancel anytime from your account dashboard. You’ll keep access until the end of your billing period. No refunds will be offered.
Will more content be added?
Ready to Work Smarter?
You don’t need more information. You need tools that help you take action.
Starter Lab gives you instant access to the systems, templates, and automation walkthroughs to get you moving.
No fluff, no overwhelm, no wasted time.