If you’re on Instagram whether as a creator or consumer, you’re no doubt familiar with the phrase ‘link in bio’ and you’ve undoubtedly come across platforms like LinkTree that make it super easy for people to share a range of links that lead to opt-in pages, sales pages, shops etc.

But when someone puts out their best content and says go check the link in bio for more details, how many people actually stop their scroll, toddle off to the profile and then search the (sometimes long) list of links to find what they’re looking for?

Whilst the link in bio is clearly very much still alive and well, there is another way of directing people to your freebie, offer, application etc. without pulling them out of the rabbit hole they may have gone down and I’ve recently seen a flurry of influencers and marketers (e.g. Erin on Demand, Jessica Stansberry, Adam Erhart etc.) sharing this method with great delight…

The ‘magical’ answer – ManyChat’s Instagram Comments Growth Tool.

Now, Ascendz is a ManyChat agency partner and this feature isn’t all that new so it’s quite intriguing that it suddenly seems to be gaining traction. However I suspect the significant improvement in conversion rates has people excited and rightly so.

In fact, Adam Erhart has stated that this growth tool can improve conversions by up to 46%!!!

So, what exactly is it and how does it work?

Well actually it’s quite simple.

You share some great content but instead of saying check the link in bio, you instruct folks to comment a specific keyword if they want whatever you’re sharing. Behind the scenes that comment triggers an automation in ManyChat that sends a pre-crafted message to the person’s DMs, with access to said content.

Image taken from @erinondemand Instagram Account

Look familiar?

You may well have already seen this in action, both on Instagram and Facebook. However I see a lot of this happening manually, where you then have to wait for someone to go through all the comments and reach out to you directly. But with ManyChat it’s all automated and pretty much instantaneous, so you can pretty much set it and forget it – yay.

Want to test this wonder out for yourself?

Here’s what you need:

• A ManyChat Account – you can set this up on a free account, though a pro account will afford your more features and functionality.
• Something to offer – this could be a freebie, a community to join, a paid product or service, access to research or more info…the possibilities are endless
• Our free ManyChat templates and video guide so you can get this all set up in next to no time.

I totally get the excitement with this, especially if Instagram (or even Facebook where the same can be achieved) are a big part of your marketing strategy. Why would you risk losing people by sending them to your link in bio, when you can capitalise on engagement, by asking them to simply comment a keyword that turns them into a lead?

Of course, the ‘link in bio’ is still useful as you may have people specifically looking at your profile and you’ll want to be able to direct them accordingly. But if you want to capture people whilst they’re in a scrolling flow, then the keyword comment strategy is a great way to do it.

Remember you can grab our free templates to get this set up in next to no time.

And be sure to share your thoughts and/or let us know how you get on with this strategy in the comments below.